"We needed CRM for salespeople across locations. What I didn't expect was powerful marketing automation that has helped me increase sales conversions." -Richard Hite, The Barber SchoolWhen it comes to hitting revenue goals, every sale counts. That's why it's so painful when a potential deal slips through the cracks. The more leads you have, the worse the problem becomes. But why?
Most sales people have a list of qualified leads. A few leads are ready to buy today, others will be ready next week, and still others will be ready next month. If the list is small, it's easy to manage. But as lead volume increases, tracking everything becomes nearly impossible. So sales people do what they are paid to do--close hot deals and let everything else slip through the cracks.
source: http://www.infusionsoft.com/
