Tuesday 2 August 2011

Gone fishin’—piloting community supported fisheries at Google

I've always loved the ocean—I was born in Shanghai, which means "upon the sea.” And as a chef, I'm always drawn to food that claims a spirit of place. After moving to California, near Half Moon Bay, I began visiting the docks to buy seafood, and got to know the fishermen.

Over time, it became evident to me that this part of our food supply is broken: many consumers purchase stale, unsustainably-raised fish from chain grocers. Meanwhile, fishermen often sell their diminishing catch to wholesalers at a very low profit, meaning their livelihoods are no longer sustained by their catch. There’s also the environmental factor to consider: Overfishing and illegal practices cause worldwide decline in ocean wildlife populations and wreak havoc on underwater habitats—not to mention the carbon footprint of transporting seafood far from its origin.
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