Marketing Tip #6: Sell more to existing customers

When looking for ways to boost revenue, remember this sage advice. A bird in the hand is worth two in the bush. When translated for small businesses, this simply means that revenue from one existing customer is worth more than two potential sales from new customers.

The logic is simple. First, it's been proven over and over that selling to existing customers is easier than trying to get a new customer in the door. Plus, it's a lot cheaper because you don't have the associated marketing expense.


So with all of these good reasons for why you should sell more to exiting customers, the only thing you need is an easy way to automate the process. That's where Infusionsoft comes in.

Infusionsoft gives you the tools to create highly targeted campaigns that offer customers complimentary products and services. When they buy again, simple deliver the product and start the process all over again. A live demo of Infusionsoft is the best way to see this in action.

Register for a demo to see Infusionsoft in action.